Vishal Lala: search on Z-Library

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1

How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?

Kirk, Colleen P., Chiagouris, Larry, Lala, Vishal, Thomas, Jennifer D. E.

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 237 KB

english, 2015

2

What Do Customers Consider Important in B2B Websites?

Chakraborty, Goutam, Lala, Vishal, Warren, David L.

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 145 KB

english, 2003

3

Impact of consumers’ effort investments on buying decisions

Lala, Vishal, Chakraborty, Goutam

Journal:

Journal of Consumer Marketing

Year:

2015

Language:

english

File:

PDF, 569 KB

english, 2015

4

An empirical investigation of antecedents of B2B Websites’ effectiveness

Goutam Chakraborty, Vishal Lala, David Warren

Journal:

Journal of Interactive Marketing

Year:

2002

Language:

english

File:

PDF, 161 KB

english, 2002

5

Differing perceptions of category killers and discount stores

Gable, Myron, Topol, Martin T., Lala, Vishal, Fiorito, Susan S.

Journal:

International Journal of Retail & Distribution Management

Year:

2008

Language:

english

File:

PDF, 192 KB

english, 2008

6

A customer-focused approach to improve celebrity endorser effectiveness

Carlson, Brad D., Donavan, D. Todd, Deitz, George D., Bauer, Brittney C., Lala, Vishal

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 1.83 MB

2020

7

The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices

Branda, Anthony F., Lala, Vishal, Gopalakrishna, Pradeep

Journal:

Journal of Marketing Analytics

Year:

2018

Language:

english

File:

PDF, 530 KB

english, 2018

8

Beauty is in the Eye of the Tech Manager

Chiagouris, Larry, Lala, Vishal

Journal:

Journal of Advertising Research

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

9

The impact of relative information quality of e-commerce assurance seals on Internet purchasing behavior

Vishal Lala, Vicky Arnold, Steve G Sutton, Liming Guan

Journal:

International Journal of Accounting Information Systems

Year:

2002

Language:

english

File:

PDF, 129 KB

english, 2002

10

The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products

Barakat, Areeg, Gopalakrishna, Pradeep, Lala, Vishal

Journal:

Journal of International Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 182 KB

english, 2014

11

Fire Sensing Technologies: A Review

Gaur, Anshul, Singh, Abhishek, Kumar, Ashok, Kulkarni, Kishor S., Lala, Sayantani, Kapoor, Kamal, Srivastava, Vishal, Kumar, Anuj, Kumar, Anuj, Mukhopadhyay, S. C.

Journal:

IEEE Sensors Journal

Year:

2019

Language:

english

File:

PDF, 6 KB

english, 2019

12

A Multidimensional Scale for Measuring Country Image

Lala, Vishal, Allred, Anthony T., Chakraborty, Goutam

Journal:

Journal of International Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 179 KB

english, 2008

13

Intergenerational Influence in Consumer Deal Proneness

Schindler, Robert M., Lala, Vishal, Corcoran, Colleen

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 199 KB

english, 2014

14

The impact of the recovery paradox on retailer‐customer relationships

Priluck, Randi, Lala, Vishal

Journal:

Managing Service Quality

Year:

2009

Language:

english

File:

PDF, 264 KB

english, 2009

15

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Chennamaneni, Pavan, Lala, Vishal, Srivastava, Prashant, Chakraborty, Goutam

Journal:

Journal of Advertising Education

Year:

2011

Language:

english

File:

PDF, 573 KB

english, 2011

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